Role: UX/UI Designer
Duration: Ongoing
Case study coming soon

Project Overview
Redesign of ERGO’s insurance product experiences across the Baltics. The project unified fragmented business processes, improved product sales flows, and redesigned the self-service portal to create a clearer, more consistent digital experience.

The goal was to simplify complex insurance journeys while strengthening ERGO’s competitive position in the digital insurance market.

My Role as a Designer
As Lead UX/UI Designer, I was responsible for shaping the end-to-end user experience across insurance product sales and the self-service portal.

My work included:

• conducting comprehensive research to map out user expectations and concerns in the Baltic markets
• analysing existing sales and claims processes
• leading workshops and discussions with stakeholders
• redesigning product purchase journeys and self-service flows
• creating and validating interactive prototypes
• co-creating the design system
• creating user interfaces

Following validation, redesigned products and journeys are being gradually launched. The latest ones are Home Insurance and Life Insurance products.

I also led accessibility audits across both live and pre-live environments, establishing improvements that continue to guide accessibility enhancements across ERGO’s digital products.

In parallel, I supported the redesign of ERGO’s public website by mentoring designers working on the project.