Role: UX/UI Designer
Duration: 8 months
Project is confidential

Project Overview
Redesigning an outdated, complex environment with simplicity in mind was commissioned by Mascus International. Their website, boasting over 4,500,000 visits per month, required a redesign of the admin view. Mascus stands as the world’s fastest-growing platform for buying and selling heavy machinery and trucks. The primary objective of this project was to enhance the user experience within the admin environment, which was outdated and was getting negative feedback from new users about the navigation complexity.

My Role as a Designer
Taking ownership of the product design, I led the entire design process. This included crafting user journeys, conducting usability analyses, conducting user testing and interviews, card-sorting, drafting an information architecture, facilitating co-creation workshops, and executing interactive prototyping and user interface design. Throughout this project, my primary digital tools were Figma and Axure RP.